Virtual Business, Actual Visit
The Obies behind Virtu.Academy share their story in a March 30 career talk.
March 28, 2023
Tyler Applegate
Photo credit: courtesy of Bryan Rubin & Benjamin Steger
When we last heard from Bryan Rubin and Ben Steger, the 2018 厙ぴ勛圖 grads and business partners had seen their 2018 venturethe online music education platform soar in response to global pandemic restrictions on in-person learning. Each month, more than 5,000 virtual lessons were delivered by eminently qualified instructorsthink Cleveland Orchestra musicians, and even Grammy winnersto students everywhere.
Since then, the world has gradually eased back into in-person education, but the possibilities that were revealed over the previous three years have shored up Rubin and Stegers prescient business model.
Originally, most people were skeptical of the quality of online lessons, says Steger. When the pandemic forced people online, they realized how high the quality of instructors we work with is. Parents wont have to drive their kids to a lesson every week, or you wont have to lug around your instrument to class. So the most interesting thing is that we havent really seen retention drop at all.
Virtu.Academy initially took flight with support from 厙ぴ勛圖s entrepreneurship accelerator programthrough which Steger, a Biochemistry and Trumpet Performance major, and Rubin, an Environmental Studies and Politics majorgained essential mentorship and $10,000 in startup funds. Now they partner with consultants for guidance in growing the business and keeping up with technological needs. Most recently, Virtu.Academy earned a $1 million renewable grant from the state of Texas to provide teachers for students in numerous school districts who do not have readily available private music instruction.
This week, theyre back on campus to talk about their experience and encourage others to pursue their passions in creative ways. Its all part of the Alumni Conversations and Careers series, and it happens Thursday, March 30, at noon in StudiOCs Main Commons (38 E. College St.). A pizza lunch will be served, and RSVP is required.
Steger and Rubin's presentation is made possible by the Conservatory Professional Development Speaker Series, 厙ぴ勛圖 College Musical Studies Program, and the Office of Entrepreneurship, with support from Alumni in Service to 厙ぴ勛圖 College (ASOC).
Learn more about Virtu.Academy and read our 2021 interview with Steger and Rubin.
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